"Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights and transformative technology," said Dan De La Rosa, Kroger's group vice president of fresh merchandising. Customers can order from a menu of more than 80 meals, spanning a variety of ingredients – and best characterized as food quality you can get at a sit-down restaurant with the personality of street food. Different from the off-premise concept, the new concept will repurpose approximately 1,000 square feet at each participating store to create a culinary space for ClusterTruck staff to prepare meals for quick delivery and in-store pickup. Kroger and ClusterTruck's on-premise kitchens were developed from the momentum and insights of an informative pilot launched in December 2019 in Carmel and Indianapolis, Indiana and Columbus, Ohio. “As the prepared food delivery category continues to explode, we’re thrilled to play such a pivotal role in Kroger's fresh and forward-thinking meal delivery strategy."Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights" “ClusterTruck combines leading software, high-quality ingredients, and delicious variety to elevate the prepared food delivery experience,” ClusterTruck co-founder and CEO Chris Baggott stated. Menu offerings range from breakfast, salad and soup to rice and noodle dishes, wings, pizza, “grubfare” (burgers, wraps, sandwiches, gyro, mac and cheese, etc.), Latino entrees (burritos, tacos, quesadillas, etc.), sides, children’s meals, beverages and desserts. Customers place orders online at ( in Denver) or via the ClusterTruck mobile app. ![]() ![]() Its ghost kitchens are powered by a proprietary software system that uses custom algorithms to optimize kitchen and delivery operations, in turn removing “the pain points of the third-party delivery model,” according to Kroger.ĬlusterTruck said all orders are delivered to customers within seven minutes of preparation and, on average, less than 30 minutes after ordering. Kroger said the ClusterTruck meal service removes 'the pain points of the third-party delivery model.'īased in Indianapolis, ClusterTruck owns and operates vertically integrated, delivery-only kitchens in the Broad Ripple and downtown sections of Indianapolis Carmel and Fishers, Ind. “The new on-premise kitchen, in partnership with ClusterTruck, is an innovation that streamlines ordering, preparation and delivery, supporting Kroger as we meet the sustained customer demand for quick, fresh restaurant-quality meals, especially as we navigate an unprecedented health crisis that has affected every aspect of our lives, including mealtime.” “Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights and transformative technology,” Dan De La Rosa, group vice president of fresh merchandising at Kroger, said in a statement. In the second quarter, Kroger said it saw digital sales surge 127% year over year as customers continued to order online, using its pickup, delivery and ship-to-home services. Kroger described the offering as “food quality you can get at a sit-down restaurant with the personality of street food.” The Cincinnati-based grocer noted that the ClusterTruck partnership reflects ongoing efforts to invest in prepared fresh food and online options. ![]() The ClusterTruck service carries no service or delivery fees. According to ClusterTruck, all orders are delivered to customers within seven minutes of preparation and, on average, less than 30 minutes after ordering.
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